
Jake Rangel
FounderMarine Corps Veteran.
Jake founded Sage Co. to bring the two forces that shaped his life into the same work: building and health. It also gave him and his father, Raul, the chance to build something lasting together for other families.
A Marine Corps veteran and lifelong builder, Jake grew up around construction and spent his career learning how homes go together. Alongside it ran a second pursuit — health, performance, and the discipline of taking care of the body. For years the two stayed in separate lanes.
The shift came in the Montana backcountry. Through Heroes & Horses — built on one motto, Know Thyself — Jake spent days deep in the mountains, away from noise, artificial light, and the relentless signal of modern life. His nervous system did something it hadn’t done in years. It rested. Horses don’t lie; they respond only to a regulated nervous system, and in that stillness Jake felt what real regulation feels like. Picking sage from a mountain bush, the idea became clear.
He came home and saw his environment differently — the air, the materials, the light, the moisture in the walls. Everything a home quietly does to the body. The two passions he’d always kept separate, construction and wellness, were the same work seen from different sides.
His background sharpens it: construction management, property inspection, and insurance adjusting — a combination that trains the eye to see how buildings fail, not just how they are built. At Sage Co., Jake turns that perspective into a clear written Standard and a consultative process that helps each family choose how deeply to apply it.

